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Retail 2U makes retail catalogues available on the mobile phone.

Benefits to the User:

  • Retail catalogues are centralised in a 'one stop shop' for products and sales. These can be accessed on the go.

 

Benefits to the Retailer:

  • There are 19 million mobile phones in Australia and about 6 million of these (smart phones) are capable of using the 2U software; that is immediate access to 6 million customers (when available on their phones) before a catalog is printed on paper.
  • Over the next 5 years smart phone penetration is expected to be near 100%.
  • Costs of printed catalogues could be reduced as smart phone penetration increases.
  • Reduction in back office costs for planning, distribution and wastage (undelivered items) of catalogues.
  • The customer will be able to revisit the catalog at will, rather than placing it at the bottom of a 'cocky's' cage.

 

Benefits to the Environment:

  • Reduced paper consumption.
  • Reduced rubbishing of the environment by used and unused catalogues.
  • No greenhouse effects from the production and distribution of catalogues.

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